Silly me! I reread the instructions (link from earlier today) and realized I didn't squish out the excess glue.
So I went and squished my magnet, and like magic, the pawprint sticker appeared! so cool!

there's no stopping me now. Everyone on my Christmas list is going to get a set of these in addition to their other presents. And if I run out of supplies, they're only a 7 minute drive (if I catch the lights right) away.

I don't know how I'm going to package them yet - "Altoids" type tins seem to be the recommendation, but I don't like Altoids and I chafe at paying more for packaging than I paid for the project that goes in it. I may use "found" packaging, or see if there are some of the little pasteboard boxes for sale at the W*l-M*rt like last Christmas.